Roots & Fruits - Creative Advertising Campaign
The value of an independent business being the core part of a sustainable high street.
A visual project as part of my context of practice module encouraging people to shop independently and locally in order to boost the British economy.
My focus was to create a print that used as both a marketing tool and a peice of art that could be kept.
To be part of the experience of shopping in physical spaces rather than online, that is more mindful and is persuasive in a non threatening way.
A visually interesting postcard that could advertise independent businesses around Leeds that were linked through their beliefs of sustainability and community. These pieces were inspired by Roots & Fruits Leeds, Leeds Bread Coop and Neil's Fruit & Veg - local shops that work together and rely on eachother for business.